RECOMMENDEDRecommended events
generate_lead
Log when a lead is generated, such as through a form, request, or offline lead capture.
Parameters · 4
| Parameter | Description | Type | Required | Example |
|---|---|---|---|---|
| currency | Currency of the event value in 3-letter ISO 4217 format. Required when value is set. | string | Yes* | USD |
| value | Monetary value associated with the lead event. Currency is required when value is set. | number | Yes* | 30.03 |
| lead_source | The source of the lead. | string | No | Trade show |
| items | Items associated with the lead event. | Array | No |