RECOMMENDEDRecommended events
campaign_details
Log this event to supply the referral details of a re-engagement campaign.
Parameters · 11
| Parameter | Description | Type | Required | Example |
|---|---|---|---|---|
| source | The origin of your traffic, such as an Ad network (for example, google) or partner (urban airship). | string | yes | |
| medium | The advertising or marParameter(keting, cpc, banner, email), push. | string | yes | |
| campaign | The individual campaign name, slogan, promo code, etc. | string | yes | |
| term | Term; used with paid search to supply the keywords for ads. | string | no | |
| content | Content; used for A/B testing and content-targeted ads to differentiate ads or links that point to the same URL. | string | no | |
| aclid | Ad Network Click ID | string | no | |
| cp1 | Custom parameter | string | no | |
| campaign_id | Campaign ID | string | no | |
| campaign_info_source | Source Platform | string | no | |
| creative_format | Creative format | string | no | |
| marketing_tactic | Marketing tactic | string | no |