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RECOMMENDEDRecommended events

begin_checkout

Google docs

This event signifies that a user has begun a checkout.

Parameters · 4

ParameterDescriptionTypeRequiredExample
currency

Currency of the items associated with the event, in
3-letter
ISO 4217 format.
* If you set value then currency is required
for revenue metrics to be computed accurately.

string

Yes*

USD

value

The monetary value of the event.
* value is typically required for meaningful reporting.
If you mark
the event as a conversion then it's recommended you set
value.
* currency is required if you set value.

number

Yes*

7.77

coupon

The coupon name/code associated with the event.
Event-level and item-level coupon parameters are
independent.

string

No

SUMMER_FUN

items

The items for the event.

Array

Yes