RECOMMENDEDRecommended events

add_to_cart

Google docs

This event signifies that an item was added to a cart for purchase.

Parameters · 3

ParameterDescriptionTypeRequiredExample
currency

Currency of the items associated with the event, in
3-letter
ISO 4217 format.
* If you set value then currency is required
for revenue metrics to be computed accurately.

string

Yes*

USD

value

The monetary value of the event.
* value is typically required for meaningful reporting.
If you mark
the event as a conversion then it's recommended you set
value.
* currency is required if you set value.

number

Yes*

7.77

items

The items for the event.

Array

Yes