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RECOMMENDEDRecommended events

ad_impression

Google docs

Ad Impression event. This event signifies when a user sees an ad impression.

Parameters · 6

ParameterDescriptionTypeRequiredExample
currency

Currency of the items associated with the event, in
3-letter
ISO 4217 format.
* If you set value then currency is required
for revenue metrics to be computed accurately.

string

Yes*

USD

value

The monetary value of the event.
* value is typically required for meaningful reporting.
If you mark
the event as a conversion then it's recommended you set
value.
* currency is required if you set value.

number

Yes*

7.77

ad_platform

Ad Platform

string

No

MoPub

ad_format

Ad Format

string

No

Banner

ad_source

Ad Source

string

No

AdColony

ad_unit_name

Ad Unit Name

string

No

Banner_03