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AUTOappAutomatically collected events

ad_click

Google docs

Automatically triggered when a user clicks an ad

Publisher events coming from AdMob via the Google Mobile Ads SDK or Ad Manager via the Ad Manager integration

This event is not exported to BigQuery.

Parameters · 1

ParameterDescription
ad_event_id

Serves as a unique identifier for ad events. It is reused in the cross-network attribution request and should be logged/retained for debugging purposes